Articles
The Client Pirobloc (https://pirobloc.com) is a process heating engineering firm focused on design, manufacturing and implementation of thermal oil heating systems, heat exchangers and similar technologies. Update: Here is an interview I did with the Sales director of Pirobloc (video in Spanish): The Challenge The client, who has more than 40 years of experience in … Read more
The Client Environmental engineering firm focused on design, manufacturing and implementation of wastewater treatment plants and air emissions treatment generated in industrial processes. The Challenge The client was struggling to generate leads consistently, to a point where profitability started to be threatened in the near future if everything stayed the same. The sales reps team … Read more
Laying your strategy foundation We’re going to focus on the hardest part of your marketing efforts: defining your product and customer. Bear in mind that this is a process in which the bulk of the work is done at the beginning. At first it might seem hard, but you’ll add more information and drop some … Read more
